We’ve arrived at the crux of the dilemma confronting leaders who would like to know what being a good business means today. Corporate values aren’t optional, and they’re more controversial and contested than ever. Legal compliance no longer offers a solid foundation for efforts to run an ethical business. On the other hand, aiming to base your values and commitments on the full range of stakeholder pressures and demands is a recipe for incoherence and fragmentation.
No matter how energetically you try to shield corporate values from scrutiny and societal turbulence, you are relying on organizational defenses that have turned porous and fragile. Seeking to shore them up and double down ...
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