Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

ACKNOWLEDGMENTS

First and foremost, I’d like to thank whoever recommended that you read this book. For without these advocates—and people just like them—life would be far less informative, interesting, or fun.

I never could have written this book without the unfailing love and support of my wonderful wife, Diane, and our three children— Elena, Trevor, and Mason. You guys make life truly meaningful. Same for my parents, Leon and Marian Rand, and my sisters, Debra Perelman and Marta Hexamer: “Write a book? Of course you can! And it will be the best book ever.”

Now the hard part comes. How do I identify and acknowledge all of the people who shaped and guided my education, experiences, and career?

Let me, of course, start with the leadership team ...