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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand

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CHAPTER 14Attracting and Keeping the Best

Becoming the Most Recommended Place to Work

Imagine you are an executive for a gaming company—working for a behemoth like Activision, Nintendo, Microsoft, EA Games, LucasArts, or even one of the small boutique studios with a ravenous audience.

It’s a big, big business. In fact, a market report by Transparency Market Research— Gaming Market: Global Industry Analysis, Size, Growth, Share and Forecast 2011 to 2015—states that the global gaming market is expected to reach $117.9 billion in 2015, growing at a compound annual growth rate (CAGR) of 13.7 percent from 2011 to 2015.

And it’s as competitive as all get out. A hit new system, like Microsoft’s Xbox One or Sony’s latest PlayStation console, or an addictive, ...

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