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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand

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CHAPTER 15Creating Products and Offerings Your Customers Tell You They Will Buy

Product Innovation and R&D

On March 6, 2012, a consumer going by the profile name of “RedHeadGrandma6” began offering creative and innovative tips to the Clorox Company—a global powerhouse that markets brands including Clorox bleach, GreenWorks, Pine-Sol, Burt’s Bees, Glade, and others—in more than 100 countries.

In less than a year, she shared 12 meaningful product ideas and provided thoughtful commentary on 12 other concepts proposed by others. Before you dismiss RedHeadGrandma6 as a bored retiree, take a look at her suggestion for premeasured Clorox pods:

My idea is to have pre-measured Clorox. Enough to do a pail full of cleaning with hot water. I would package ...

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