Praise for Highly Recommended
“Consumers are increasingly cutting through all the ‘puff and fluff’ of advertising to get to what’s real. They are relying more and more on ‘people like them,’ especially online, to help make purchasing decisions. If you’re a marketer, you need to create and nurture fans and make it easy for new customers to hear from others how great you are. It’s a new world where the most highly recommended brand wins. Paul’s book Highly Recommended is THE playbook learning why and how to make this happen.”
—BOB ARMOUR, Chief Marketing Officer, Guaranteed Rate, Inc.
“More often than not, great relationships and transformative experiences begin with an impassioned recommendation. That’s how I came to know Paul Rand more than 15 ...