FOREWORD

You and I Are Not the Same ConsumersWe Were Just a Few Years Ago

We are living in a period of truly transformative advancement and change. Technology’s impact is seen all around us. It affects how we live, work, socialize, and learn, and it has accelerated business cycles. As a result, things that once seemed incredibly futuristic are happening now. Self-driving cars, computers in glasses and in watches, in shoes, and in just about any other form of apparel—realtime translation: all of these impossible things are either here today or right around the corner. Moore’s law—the 1965 maxim, coined by Intel cofounder Gordon Moore, which states that computer processing power doubles every 18 to 24 months—has held true for over 45 years, and ...

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