PREFACEBecoming Highly Recommended
A brand is no longer what we tell the consumers it is; it’s what the consumers tell each other it is.
—SCOTT COOK, Intuit
While nearly every business and organization has been exposed to and has adopted some foundational social media platforms (Facebook, Twitter, maybe even Pinterest, Google+, or YouTube), even the most sophisticated brands are wondering “What’s next?”
Highly Recommended answers that question and provides a sustainable and scalable business approach that brings everything together. And not just marketing and communications. Social media and recommendations are reshaping all aspects of business, including human resources, innovation and R&D, and, of course, customer service.
All businesses, no ...
Get Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
