• CHAPTER 3 •
Recruiting Myths and Realities
Many entrepreneurs will admit to hiring mistakes, but they aren’t always aware of the cause of these mistakes. With hindsight, they recognize that they settled for a second-tier candidate when they might have attracted a top-tier one; or that they hired someone who was qualified for the job but not a good match for the company; or that they assumed that they’d attract a slew of great applicants but instead attracted a lot of mediocre ones.
Even the smartest entrepreneurs make these mistakes because they’re easy mistakes to make. If you’re not fully invested or lack experience in the recruiting process, then you will probably hire the wrong person.
This lack of experience and investment makes you ...
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