Chapter 1
Mobile Game Design and Development
We don’t need to be the first to market. We need to be the best to market.
Zynga CEO Mark Pincus
1.1 In the Beginning…
Taking the first steps into a development project can often seem an overwhelming process; let alone venturing into an entirely new platform: mobile. Developing games for any platform is a highly rewarding experience where the result of combining carefully crafted aesthetics and ingenious programming mechanics produces more than a game, it produces an experience. Creating desktop and console games has evolved beyond that of an amateur hobby, into a multibillion-dollar industry ...
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