The last chapter showed how appraisers and Realtors come up with the values they do and how they play the numbers game. But that’s only part of the equation. Many people base their decision to buy homes more on emotion than on the numbers. When a certain home sparks a buyer’s fond memories of hearth and home and fires off a bunch of emotional neurons, that’s the home they buy. Numbers often enter the mix afterward to justify a decision they’ve already made on an emotional level. It then becomes a rush to write an offer before someone else beats them to their dream home. Price becomes secondary.
In the home ...