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CHAPTER6

Putting Your Landscaping in Selling Condition

Marketers know that packaging can make or break a product. That’s why they spend billions on showcasing products and doing everything possible to wow you in the first few seconds. They know if they don’t, the product will stay on the shelf.

Fortunately or unfortunately, the importance of first impressions is an immutable law that governs just about everything: getting a second date, a successful job interview, making a presentation, and so on.

In selling your home the voltage of this law is turned up to the max.

For instance, buyers circling around a cul-de-sac or driving past homes make a ...

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