Chapter 11
Autopilot
I recently conducted an experiment with Webs of Influence author Nathalie Nahai, where we asked people to read a scenario and rate how likely they would be to behave in a certain way.1 Imagine, for example . . .
“You are in a different country for one evening on a business trip. For dinner, you can order something simple at the hotel, but you are thinking of going out to a restaurant. You are visiting a fairly small town in a developing country with a poor reputation for food hygiene. Having walked around for 20 minutes, you are thinking of giving up – but you then find two places where the food looks good.
A. One of the restaurants is empty. You decide to look the restaurant up on an app on your smartphone, but you can’t ...
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