7Role of hospitality and leisure managers in digital business transformation strategy, digital business strategy, digital innovation, digital learning, adaptability, and agility


In the previous chapter, we identified critical organization capabilities necessary to effectively participate in digital business transformation and to compete as a digital business. We also pointed out that for hospitality and leisure organizations to effect these organization capabilities, hospitality and leisure managers have to play particular roles, and they require particular competencies to play those roles. In this chapter, we unpack a subset of the previously identified capabilities (i.e. digital business transformation strategy, digital business ...

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