16Video analytics, computer vision, and virtual reality technologies
Introduction
The digital technologies discussed in this chapter enable organizations to leverage the growing troves of video data captured from a range of devices and stakeholders (e.g. CCTV, smartphones, online uploads), so as to offer new virtual products and services (e.g. virtual-world products and experiences or enhanced real-world products and experiences), to make new operational efficiency breakthroughs (e.g. drastically improving staff training and enhancing technology-based support for staff through the use of augmented and mixed reality), to craft novel marketing campaigns (e.g. novel virtual, augmented, or mixed reality marketing campaigns), to approach after-sales ...
