How Economic Sustainability Lost Its Way
There has been a growing voice for business to have a central focus, in its strategies, on building stronger pillars in both sustainability and service within businesses. This is not just related to environmental sustainability but also in terms of social sustainability, in culture, in business ethics, in economics, in the management of human capital, and in creating once again a connection between the customer and a company. It is a very broad and wide-reaching agenda which will naturally challenge the focus of many businesses in recent years. Many customers today want to know that they are associating themselves with a brand or business which will contribute to the benefits of society.
There ...
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