Hot Text: Web Writing That Works

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Writing for the Web transforms our old ideas of audience, structure, and style. When we immerse ourselves in the Internet, we see concepts that we have inherited from years of writing on paper begin to dissolve.

On the Web, for instance, the audience is no longer just a passive recipient of documents that we publish. Instead, in many cases, the audience starts the communication, asking pointed questions, lodging lengthy complaints, bugging us for a response. We can no longer think of ourselves as “authors.” We are instead participants in a conversation, swapping ideas across the Net, exchanging e-mail, Web pages, discussion postings with ...