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Hot-Wiring Your Creative Process: Strategies for Print and New Media Designers by Curt Cloninger

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3. Four Ways to Bypass Inertia

MECHANIZE SOMETHING IDIOSYNCRATIC.

—BRIAN ENO AND PETER SCHMIDT

Advocates of the creative process often present it as an all-in-one solution to every design problem in the universe. And it is, kind of. But that is also very misleading. To continue milking the golf analogy of the previous chapter, it’s a bit like saying, “The key to great golf is to hit your ball in the hole in as few strokes as possible.” True, but along the way you have to use various shots, stances, clubs, and who knows what else? (I’m not much of a golfer.)

Design is similar. As you work the creative process, you’re bound to get stuck at various stages. When you come to a standstill, unsure how to proceed, advocates of the creative process advise, ...

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