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Hot-Wiring Your Creative Process: Strategies for Print and New Media Designers by Curt Cloninger

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9. The Five Realms of Design

TRY LOOKING AT IT ANOTHER WAY.

—JAMES’S FATHER, JAMES AND THE GIANT PEACH

Most of us wear several different hats on any given day. I am simultaneously husband, father, son, teacher, friend, writer, artist, designer, musician, and so on. Many of these roles overlap, and sometimes they compete with one another. Likewise, designers perform multiple roles. We are media tamers, audience advocates, client liaisons, ethical professionals, and aesthetic watchdogs of our projects. Each of these roles operates in its own “realm” of design.

I propose that there are five design realms. Each realm overlaps the others, and sometimes they conflict with one another. The designer must be aware of these realms in order to successfully ...

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