THE FORM OF AN OBJECT IS A “DIAGRAM OF FORCES,” IN THIS SENSE, AT LEAST, THAT FROM IT WE CAN JUDGE OF OR DEDUCE THE FORCES THAT ARE ACTING OR HAVE ACTED UPON IT.
—BIOLOGIST D’ARCY THOMPSON
So far, we’ve looked at specific strategies, tools, and best practices for hot-wiring your creative process. In this chapter, we’ll step back and take a broader, big-picture look at design in general. A very literal way to approach design is through the lens of form making—you concentrate on the formal elements of the design and learn how to orchestrate them on the page in a way that forwards your message. We’ll look at some classic ways to balance formal elements in the first half of this chapter.
A less literal but ...