George Patterson Partners
The epic television commercial has been a central feature of advertising for decades. Its defining characteristics are a dramatic setting, a huge cast, significant dollops of post-production, and a rather po-faced disposition. All of which makes it ripe for satire. In 2005, Melbourne-based advertising agency George Patterson Partners decided to spoof it. The Big Ad spot, for Carlton Draught beer, was the third ad in the Made From Beer campaign, which parodied traditional advertising notions. The first, Horses, mocked the earnest tone of many beer ads, while Canoe sent up clichéd ideas about masculinity. The third ad took the idea to a new level, however.