How 30 Great Ads Were Made

09/

Coca-Cola

Happiness Factory

Wieden + Kennedy Amsterdam

Coke’s Happiness Factory ad introduces viewers to a marvellous, magical world, all housed within a humble drinks vending machine. The spot begins with a man putting a coin into the slot of the machine, before the action switches to inside, where a lavish animated world awaits. We see various characters producing the bottle of Coke: filling it, sealing it with a cap, chilling it and then sending it out into the world via a triumphant, carnival-esque launch party. Created by Wieden + Kennedy Amsterdam and directed by Psyop in New York, Happiness Factory was Coke’s first global brand campaign for over ten years. The brief that the brand gave the agency was simple: ‘Happiness in a bottle’. ...