March 2012
Beginner
224 pages
7h 6m
English
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10/
Coca-Cola
Yeah Yeah Yeah La La La
Mother
‘The brief was that Coke was looking for a big campaign for the summer. A campaign to launch summer for teenagers.’ According to Thierry Albert, a creative at Mother ad agency in London, this is how Coke’s unusual ad, Yeah Yeah Yeah La La La, began. The 2009 ad started with the tagline, which came from the mind of another Mother creative, Rob Doubal, who worked on the campaign alongside Albert and Damien Bellon. ‘We were all working on a Coke summer campaign when our friend Rob Doubal came up with this weird sentence,’ explains Albert. ‘From there, Damien and I thought that an instrument and some weird creatures would be the best way to spread those beautiful but weird words into the world.’
‘The brief ...
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