March 2012
Beginner
224 pages
7h 6m
English
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12/
HBO
True Blood
Digital Kitchen
The brief that HBO sent out for the launch of its second series of vampire show True Blood was simple but deadly: ‘create buzz’. It is surprising, then, to discover that Chicago-based agency Digital Kitchen’s solution was to use one of the oldest, and arguably least ‘buzzy’ mediums of advertising: the poster. While still central to many ad campaigns, the poster or billboard seems rather staid in these digital, interactive times, with innovation in the medium thin on the ground. Yet this is just what Digital Kitchen achieved.
The campaign drew on the central tenet of True Blood, which is that vampires live among us and are part of reality. For the launch of the first series, New York ad agency Campfire had created ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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