March 2012
Beginner
224 pages
7h 6m
English
Content preview from How 30 Great Ads Were MadeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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14/
Honda
Cog
Wieden + Kennedy London
When Wieden + Kennedy in London launched its Honda Cog commercial in 2003, it caused surprise, delight and controversy in equal measure. Running at two minutes in length, the film is elegant and seemingly simple, showing an epic chain reaction constructed from parts of the Honda Accord car. Despite being intrinsically linked to the Accord, the spot was in fact originally written in response to a brief for the Honda Civic. ‘We wrote this for the Civic because the Civic absolutely felt like the beauty of function,’ says Ben Walker, who created the ad alongside Matt Gooden. ‘The Civic is Honda’s real baby; they’re more proud of that car than they are of their racing cars.… For them, the Civic is the embodiment ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.