March 2012
Beginner
224 pages
7h 6m
English
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18/
Microsoft Xbox
Mosquito; Champagne
BBH London
‘When we did the Xbox launch [in 2002], Sony PlayStation was leading the market. They were leading the market to a point where they were defining all the codes of the video games category. Video games were equal to Sony PlayStation.’ When Microsoft decided to release the Xbox, its first ever games console, it hired BBH advertising agency in London to create its European launch campaign. But as Fred Raillard, the creative on the project (alongside his partner Farid Mokart), explains, the team faced a major problem: the dominance of the Xbox’s key competitor, Sony. Not only was the PlayStation console itself hugely popular, but so was its marketing, which was cool and different, and influential. ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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