Tribal DDB Amsterdam
‘We were asked to do an educational website about the television. And effectively that’s what Carousel is – it’s an educational website about a television done in a very cinematic way.’ As Chris Baylis, creative director at Tribal DDB Amsterdam suggests, the website that the agency created for the launch of the Philips cinema- proportioned 21:9 TV in 2009 is no ordinary educational site. It centres around a film directed by Adam Berg, which features a dramatic heist scene. Unlike the fast-cut, high-action style we might associate with the heist genre however, the Carousel film is still, as if the action has been frozen at the height of its intensity.