22/
Philips
Carousel
Tribal DDB Amsterdam
‘We were asked to do an educational website about the television. And effectively that’s what Carousel is – it’s an educational website about a television done in a very cinematic way.’ As Chris Baylis, creative director at Tribal DDB Amsterdam suggests, the website that the agency created for the launch of the Philips cinema- proportioned 21:9 TV in 2009 is no ordinary educational site. It centres around a film directed by Adam Berg, which features a dramatic heist scene. Unlike the fast-cut, high-action style we might associate with the heist genre however, the Carousel film is still, as if the action has been frozen at the height of its intensity.
01-02 The Philips Carousel website featured a ...
Get How 30 Great Ads Were Made now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
