Sony Bravia



Following up a successful piece of work, whether it be an album or a piece of great advertising, is never easy. Yet this was the situation that the London-based Fallon advertising agency faced when they began work on Sony Paint, which was the second ad in the Colour Like No Other series of ads for Sony Bravia. The spot followed Balls (see page 172), an ad that startled both the public and the ad industry, and began a trend for warm, folksy ads that continues to this day. Fallon knew that they needed to do something different with the second ad, to create something new that would prove as striking as Balls.



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