How a Startup Mindset Brews Innovation at a Global Scale
By using technology as a tool to empower employees and customers, the largest beer maker in the world now shares qualities of the tech giants of Silicon Valley.
Tassilo Festetics just might have beer in his blood — not because he’s been drinking, but because he has spent his whole life around beer. Long before he served as the head of global solutions at Anheuser-Busch InBev, his grandparents owned a brewery, and he sold beer to finance his education. Today, he can still fix a commercial cooler or a draft machine.
As someone who deeply respects the craft of beer, Festetics has used technology to grow AB InBev’s business ...
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