How Being a Design-Driven Company Will Get You From Good to Great

How Being a Design-Driven Company Will Get You From Good to Great

by Robert Brunner, Stewart Emery, Russ Hall
Released February 2010
Publisher(s): Pearson
ISBN: 9780132476638

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: How Being a Design-Driven Company Will Get You From Good to Great
  • Author(s): Robert Brunner, Stewart Emery, Russ Hall
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780132476638