Notes

CHAPTER ONE

1

The idea of a cultural icon differs from the way that the term icon is used in semiotics. In Piercian semiotics, an icon specifies a particular kind of symbol, the meaning of which is implied by its sensorial relationship (usually visual) to that for which it stands. For instance, the Pillsbury Dough Boy is an icon because he is a character made of dough and represents a product that is raw dough in a tube. Alternatively, a cultural icon is related to the conventional use of the term icon in art and design (e.g., the Eames LCW chair is an icon of mid-twentieth-century modern design). In this usage, a particular design is iconic when it becomes conventionally understood as a quintessential or exemplary design of a period or ...

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