July 2013
Intermediate to advanced
9 pages
37m
English
article
How Caesars Entertainment Is Betting on Sustainability
by Gregory Unruh, Michael Toffel, David Kiron, Bruce Posner
Content preview from How Caesars Entertainment Is Betting on Sustainability
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How Caesars Entertainment Is Betting on Sustainability
One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers.
BY BRUCE POSNER AND DAVID KIRON
In early January 2013, Gary Loveman, chairman and CEO of Caesars Entertainment Corp., the world’s most geographically diversified gaming company, listened closely as Hilary Fagan, an employee from one of the company’s Las Vegas casinos, presented her latest analysis on how customers felt about Caesars’ green programs. She had sorted through survey data from guests who had recently stayed at the company’s 450-room hotel at Harrah’s New Orleans, and she was eager to share the findings.
The numbers revealed that the more information ...
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