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How Charts Work: Understand and explain data with confidence
book

How Charts Work: Understand and explain data with confidence

by Alan Smith
September 2022
Beginner
337 pages
9h 39m
English
Pearson Education
Content preview from How Charts Work: Understand and explain data with confidence

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The science behind good charts

It’s difficult to imagine a world of business communication without charts – but just how effective are we at reading them?

Charts use a variety of visual encoding methods – for example, position, length, area, angle and colour – to translate the data being presented into the ink, or pixels, on a page. But these encoding methods are not necessarily equally effective in allowing a reader to spot important variations in numbers.

In 2019, together with my colleagues Cale Tilford and Caroline Nevitt, I decided to run a little online experiment with readers of the Financial Times.

Many FT readers are immersed in the ...

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Publisher Resources

ISBN: 9781292342818