How Collaboration Needs Change From Mind to Marketplace
Identify and pursue truly novel concepts by helping the innovators in your organization collaborate in the right ways at the right times.
It can be a long slog from initial concept to final product. Even in organizations that pride themselves on rapid iteration and experimentation, most truly novel ideas either stall out at some point in development or lose their originality along the way. How do you defy those odds? By adjusting collaborative behavior to meet the idea wherever it is in its journey from mind to marketplace.
That journey entails four phases: idea generation; concept elaboration through tests or prototypes that flesh out the idea and ...
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