How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

5. 360º Social—A Case Study in the “Socialization” of an Organization: Merging Social Media with Social Events

Shar Govindan, Director, Social Learning, Bentley Systems, Inc.

Isn’t it interesting that for centuries, when people referred to the term social, most thought of in-person gatherings, and today most think of the term social as online media? The rather geometric title for this chapter is to underscore that “360 degrees of social” are continuous combinations of face-to-face meetings and online interactions.

A Personal Transition from Business Technical to Business Social

For nearly a decade, I served in a support and training role, contributing to our company’s mission of sustaining infrastructure. I taught engineers and modelers around ...