O'Reilly logo

How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands by Shawn Santos

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

20. Real-Time Marketing That Customers Actually Want to See from Brands: Stop Trying to Be Like Oreo and Start Trying to be Bloomberg

Charlie Treadwell, Director of Global Social Media, Symantec

The world has changed. Today’s digital marketing environment shifts in the blink of an eye, and successful marketers can ride these shifts in real time, responding to customers at the crest of breaking news cycles and the pivotal moments of trending topics. At Symantec, we fine-tune this strategy by creating the content that overlaps our brand’s goals with our customers’ interests.

Customer-centric content delights and adds value at every stage of the customer life cycle. Relevant content that aligns with customer interests is key to an effective content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required