20. Real-Time Marketing That Customers Actually Want to See from Brands: Stop Trying to Be Like Oreo and Start Trying to be Bloomberg
Charlie Treadwell, Director of Global Social Media, Symantec
The world has changed. Today’s digital marketing environment shifts in the blink of an eye, and successful marketers can ride these shifts in real time, responding to customers at the crest of breaking news cycles and the pivotal moments of trending topics. At Symantec, we fine-tune this strategy by creating the content that overlaps our brand’s goals with our customers’ interests.
Customer-centric content delights and adds value at every stage of the customer life cycle. Relevant content that aligns with customer interests is key to an effective content ...
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