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How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands by Shawn Santos

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21. Bonus Chapter

WARNING: Do not waste your time reading this chapter if you already know how to make your videos go viral!

When we were putting together How Companies Succeed at Social Business, we tried to chronicle how successful practitioners are putting their social business strategies to work. We didn’t talk much about the social media tools themselves, because social business isn’t about the tools—it’s about the people.

However, as a bonus, we wanted to highlight best practices around optimizing one tool in particular that we believe will continue to become more and more significant for growing human connections on-line: video.

So we asked ourselves who we could get to talk not only about the power of video, but also someone who can tell ...

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