How COVID-19 Will Change the Geography of Competition
Three trends are reshaping global strategy and operations for the world’s largest companies.
For any business leader, decisions about their company’s geographic footprint are crucial. Entering a foreign market requires major resources and a strong commitment to succeed. Similarly, deciding to locate a manufacturing plant overseas entails the careful selection of an offshore destination. A multinational footprint also has fundamental implications for the overall structure of a company.
Leaders are exposed to two significant errors of judgment when they misunderstand the geography of competition. First, they escalate commitment to geographic markets they should ...
Get How COVID-19 Will Change the Geography of Competition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
