How Creating Customer Value Makes You a Great Executive

Table of contents

1. Cover
2. Half Title Page
3. Title Page
4. Copyright Page
5. Dedication
6. Contents
7. Acknowledgments
8. Introduction
9. Chapter 1 What Is and How to Use Customer Value
10. Chapter 2 Components of Customer Value
11. Chapter 3 Measuring Value (Customer Value Added)
12. Chapter 4 Meaning of Data and How to Use It
13. Chapter 5 Using Customer Value Data Usefully
14. Chapter 6 Customer Value Data and Business Results
15. Chapter 7 Loyalty Curves and Value Maps
16. Chapter 8 Customer Value and Loyalty
17. Chapter 9 Total Customer Value Management and Customer Culture
18. Chapter 10 Customer Strategy
19. Chapter 11 Customer-Centric Circles
20. Chapter 12 Customer’s Bill of Rights
21. Chapter 13 Employee Value Added
22. Chapter 14 Total Customer Value Management, Pricing and Preventing Commoditization
23. Chapter 15 Customer Value Ideas for You
24. Chapter 16 Discussion of What You Have Learned Earlier
25. Chapter 17 Conclusion
26. Appendix Short Guide to Customer Value Management
27. Index