Where Do You Go from Here to Become a Customer Expert
You are ready to become a Customer Expert, based on what you have learned in this book.
1.Understand What Customers Value and Related Customer Tools. First, understand what Customers value and why they buy. To do this, you have to understand and use principles of Customer Value, its terminology, its usage, and its advantage both for quantitative metrics such as Customer Value Added and mind-set changes and implementation of Customer Value techniques such as Customer Strategy, Customer-Centric Circles, Customer Bill of Rights and the Circle of Promises, Zero complaints, and so on. You must use Total Customer Value Management (Total CVM) effectively.
In summary, understand ...
Get How Creating Customer Value Makes You a Great Executive now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
