Why Our Minds Swap Out Hard Questions For Easy Ones
“When faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution,” writes psychologist and Nobel Prize winner Daniel Kahneman, in a new book.
Why do we keep making irrational decisions?
Consider this. There’s an experiment that shows how judgment is often informed by partially reliable or even totally insignificant information – what psychologists call “the anchoring effort.” It goes like this:
Subjects are shown a wheel of fortune. Unbeknownst to them, the wheel only stops on numbers 10 and 65. After the wheel is spun, subjects are asked a totally unrelated question: What is your best guess of the percentage ...
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