A Targeted Approach Always Wins the Day
Game Changer: Efficient marketing is about taking our message directly to where our ideal buyer will meet us.
I recently moved into a new home and decided I would purchase some equipment to complete my hi-fi system. The Facebook marketplace has become a favorite platform for purchasing high-quality items at a fraction of the new price so I started my research, found a set of perfect bookshelf speakers, and bought them. Throughout my time of research, I noticed that other bookshelf speakers and related hi-fi components were appearing, unrequested, from retail stores in other cities. From my Facebook activity and broader web searches, I had obviously been identified as a potential buyer ...
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