How Future Thinking Can Derail Your Company’s Present

Book description

As companies strive to become future-ready, they can sometimes lose sight of the factors that have enabled their current success, including their core customers. The authors discuss four common mistakes leaders make as they strategize for the future, along with real-world examples of companies whose growth strategies paid off.

Product information

  • Title: How Future Thinking Can Derail Your Company’s Present
  • Author(s): Howard Yu, Alyson Meister
  • Release date: July 2022
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT64121