July 2026
Intermediate
7 pages
18m
English
Overview
Companies want to harness insights about customers from a wide variety of places. Generative AI tools can help in new ways, but some classic knowledge management obstacles remain. Here’s what customer and market insight leaders at companies like P&G, PepsiCo, and Novartis have learned about getting the best results from the data, the tools, and the people using them.
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