On June 4, 2015, GoDaddy deployed its fastest India home page. The next day, user purchases shot up several percentage points. Soon after, GoDaddy rolled out the solution to all of its sales sites. Jim Pierson explores the technical, operational, and organizational strategies that helped to achieve this, along with the specific tools and changes that worked best (and which didn’t).
- Title: How GoDaddy optimizes customer engagement through performance
- Release date: May 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920425922
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