Chapter 8The Leader as Magician

Leaders can create organizations with well-designed structures, progressive people policies, and well-orchestrated political dynamics, yet still be missing a key ingredient. Deep down, people want to find meaning in both life and work. The lenses of structure, people, and politics are all vital, yet by themselves may still leave an organization empty of soul and spirit. The symbolic frame can fill the gap and spiritually bond an organization and its people in a shared destiny. Symbols cluster to form culture, the shared patterns that define “our way of doing things” for a group or organization. Consider a well-known business example.

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