Part 4Political Leadership

Political leaders see a world of contests among individuals and interest groups competing over scarce resources. They recognize that they need to plunge into the political arena to move their organization where it needs to go.

  • Political leaders clarify what they want and what they can get.
  • They assess the distribution of power and interests.
  • They build linkages to key stakeholders.
  • They persuade first, negotiate second, and coerce only if necessary.

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