INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

AB InBev, 55

Abandoned innovations, 98–106

Abbott Laboratories, 77

Abrams, David, 194

Accuracy, of rules of thumb, 76–78

Activision Blizzard, Inc., 207, 222

Activist investors, 146

Adaptation barrier, 52, 53

Adner, Ron, 49–50, 54, 100

Advanced Development Programs (ADP), 39

Advanced Micro Devices (AMD), 59–60, 84–85, 206, 214

Advanced Work Station (AWS) project, 38, 104–105

Advertising, 15, 185, 186

Age, company, 33–34

Agilent, 171

Air Tactical Service Command (ATSC), 39

Akcigit, Ufuk, 194

Alexion Pharmaceuticals, Inc., ...

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