How Leaders Delude Themselves About Disruption
We’ve known for decades what causes disruption. So why are companies still allowing themselves to be vulnerable? The answer starts at the top.
Ever since the 1997 publication of The Innovator’s Dilemma, researchers, management experts, and businesspeople have discussed, dissected, and debated Clayton Christensen’s Theory of Disruptive Innovation. By now, the arc of disruption is well established: We know how disrupters enter the market, and we know how incumbents typically bungle their responses to such seemingly insignificant competition. Numerous books and articles have offered to solve the dilemma of disruption, including Christensen’s own The ...
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