Chapter 4
When I lobbied to be both the chairman and CEO of Yum! Brands, a new company that was being created to house PepsiCo’s restaurant businesses, Roger Enrico said to me, “David, you don’t know what you don’t know.” I didn’t like that. I had successfully led Pizza Hut and KFC through some tough times as president of both, and I thought I was ready to level up to a massive, publicly traded company that would include those companies plus Taco Bell.
Roger believed I could run the company, but also thought I needed a seasoned chairman, a partner who could balance my strengths and areas for growth. As someone who had spent decades rising to the role of chairman and CEO of PepsiCo, ...
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