Chapter 20
If you’ve been reading this book straight through, you know I’m passionate about my podcast, How Leaders Lead. I’ve described the work we’ve put into building it, the experts we’ve consulted, and how we’ve benchmarked it against the best podcasts in our category. But I believe that the real, practical value of the podcast is generated by the work we put into each episode, especially how I personally prepare.
I begin before we even reach out to a potential guest. I know I need to make a compelling request, and that means learning a bit about them and why they would value talking with me about leadership. I know many potential guests, and I know they like to share their leadership wisdom. But some ...
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